Rectangle 27 0

html Rich snippets in Google results?


<div itemscope itemtype="http://data-vocabulary.org/Event">
  <a href="http://www.example.com/events/spinaltap" itemprop="url" >
    <span itemprop="summary">Spinal Tap</span>
  </a>
   <img itemprop="photo" src="spinal_tap.jpg" />

  <span itemprop="description">After their highly-publicized search for a new drummer,
   Spinal Tap kicks off their latest comeback tour with a San
   Francisco show.</span>

  When:
  <time itemprop="startDate" datetime="2015-10-15T19:00-08:00">Oct 15, 7:00PM</time>
  <time itemprop="endDate" datetime="2015-10-15T19:00-08:00">Oct 15, 9:00PM</time>

  Where:
  <span itemprop="location" itemscope itemtype="http://data-vocabulary.org/Organization">
     <span itemprop="name">Warfield Theatre</span>
     <span itemprop="address" itemscope itemtype="http://data-vocabulary.org/Address">
         <span itemprop="street-address">982 Market St</span>, 
         <span itemprop="locality">San Francisco</span>, 
         <span itemprop="region">CA</span>
     </span>
     <span itemprop="geo" itemscope itemtype="http://data-vocabulary.org/Geo">
        <meta itemprop="latitude" content="37.774929" />
        <meta itemprop="longitude" content="-122.419416" />
     </span>
  </span>

  Category: <span itemprop="eventType">Concert</span>
  <span itemprop="ticketAggregate" itemscope itemtype="http://data-vocabulary.org/Offer-aggregate"> 
    Tickets from $<span itemprop="lowPrice">10.00</span>-$<span itemprop="highPrice">11.00</span>
    <span itemprop="currency" content="USD" /> 
    <span itemprop="offerCount">2,000</span> tickets available
    <a href="http://www.example.com/events/spinaltap/alltickets" itemprop="offerurl">
      http://google.com/ticket</span>See all available tickets</a>
  </span>
  <span itemprop="tickets" itemscope itemtype="http://data-vocabulary.org/Offer"> 
    <a href="http://www.example.com/events/spinaltap/presale" itemprop="offerurl">Presale tickets</a> 
    <span itemprop="price">$10</span><span itemprop="currency" content="USD" /> 
      till <time itemprop="priceValidUntil" datetime="2015-11-10">10 November 2015</time> 
      (<span itemprop="quantity">1000</span> available)  
  </span> 
  <span itemprop="tickets" itemscope itemtype="http://data-vocabulary.org/Offer"> 
    <a href="http://www.example.com/events/spinaltap/tickets" itemprop="offerurl">Full-price tickets</a> 
    <span itemprop="price">$11</span><span itemprop="currency" content="USD" /> 
  </span>
</div>

As Johnathon mentioned, the future really belongs to microdata format, because it's the part of the new HTML5. I highly recommend to use this format. I believe that this is the even rich snippet, which have you showed in your post. You can implement your event rich snippet like this:

Note
Rectangle 27 0

html Rich snippets in Google results?


I don't have enough rep to comment on Oded's "answer" to this question, but he is completely wrong. Microformats are an accepted form of rich snippet markup, just like microdata and RDFa. I would recommend going with Schema.org microdata on your site, though, since Google is presenting it as the future of rich snippet markup

Thanks. Yeah, I noticed that, in the source, there was no implementation of any rich formats including Microformats which was puzzling me even more. Thanks for your explanation.

You are correct, these band pages are not implementing rich snippets of any form. What Google is actually doing is showing information pulled from other sites about that band. This information comes from the sites listed on the "More Info" line. These 3rd party sites are the ones implementing rich snippets into their pages.

Note
Rectangle 27 0

html Rich snippets in Google results?


<div itemscope itemtype="http://data-vocabulary.org/Event">
  <a href="http://www.example.com/events/spinaltap" itemprop="url" >
    <span itemprop="summary">Spinal Tap</span>
  </a>
   <img itemprop="photo" src="spinal_tap.jpg" />

  <span itemprop="description">After their highly-publicized search for a new drummer,
   Spinal Tap kicks off their latest comeback tour with a San
   Francisco show.</span>

  When:
  <time itemprop="startDate" datetime="2015-10-15T19:00-08:00">Oct 15, 7:00PM</time>
  <time itemprop="endDate" datetime="2015-10-15T19:00-08:00">Oct 15, 9:00PM</time>

  Where:
  <span itemprop="location" itemscope itemtype="http://data-vocabulary.org/Organization">
     <span itemprop="name">Warfield Theatre</span>
     <span itemprop="address" itemscope itemtype="http://data-vocabulary.org/Address">
         <span itemprop="street-address">982 Market St</span>, 
         <span itemprop="locality">San Francisco</span>, 
         <span itemprop="region">CA</span>
     </span>
     <span itemprop="geo" itemscope itemtype="http://data-vocabulary.org/Geo">
        <meta itemprop="latitude" content="37.774929" />
        <meta itemprop="longitude" content="-122.419416" />
     </span>
  </span>

  Category: <span itemprop="eventType">Concert</span>
  <span itemprop="ticketAggregate" itemscope itemtype="http://data-vocabulary.org/Offer-aggregate"> 
    Tickets from $<span itemprop="lowPrice">10.00</span>-$<span itemprop="highPrice">11.00</span>
    <span itemprop="currency" content="USD" /> 
    <span itemprop="offerCount">2,000</span> tickets available
    <a href="http://www.example.com/events/spinaltap/alltickets" itemprop="offerurl">
      http://google.com/ticket</span>See all available tickets</a>
  </span>
  <span itemprop="tickets" itemscope itemtype="http://data-vocabulary.org/Offer"> 
    <a href="http://www.example.com/events/spinaltap/presale" itemprop="offerurl">Presale tickets</a> 
    <span itemprop="price">$10</span><span itemprop="currency" content="USD" /> 
      till <time itemprop="priceValidUntil" datetime="2015-11-10">10 November 2015</time> 
      (<span itemprop="quantity">1000</span> available)  
  </span> 
  <span itemprop="tickets" itemscope itemtype="http://data-vocabulary.org/Offer"> 
    <a href="http://www.example.com/events/spinaltap/tickets" itemprop="offerurl">Full-price tickets</a> 
    <span itemprop="price">$11</span><span itemprop="currency" content="USD" /> 
  </span>
</div>

As Johnathon mentioned, the future really belongs to microdata format, because it's the part of the new HTML5. I highly recommend to use this format. I believe that this is the even rich snippet, which have you showed in your post. You can implement your event rich snippet like this:

Note